A good personlization strategy lets you customize each customer or clients’ web experience, resulting in happier visitors and more revenue for you. Our proprietary personalization solutions make this as easy as flipping a switch! Our personalization services start at $250/month and are 100% transparent – you always know exactly where your money goes. Scroll down for more details or fill out the form for an exact quote!

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Content Marketing Cloud Service & Personalized content for your website or Blog:

All of your customers are different, and a one-size-fits-all marketing strategy won’t be able to engage all of them.

With Marketing Cloud’s personalization features, you can:

  • Provide each site visitor with content tailored to their previous on-site actions.
  • Customize offers based on demographic and firmographic data.
  •  Analyze visitor behavior in real time and respond with appropriate calls to action.
  • Always get the right message to the right person at the right time.

Learn more about how our web personalization services and Marketing Cloud can help your company deliver a better online experience (and earn more online leads and sales) by contacting us online today!

 

How does Marketing Cloud personalization work?

Marketing Cloud can collect data on each site visitor’s demographics, referring site, and previous on-site behavior. It can also track actions in real time, then respond with content that is tailored to be as relevant as possible.

Unlike most personalization services, Marketing Cloud also allows you to customize your site content based on firmographic data. This means that you can automatically provide the most relevant products and packages to a visitor based on their company’s size, revenue, and location.

With all of the information available to you, the opportunities for personalization are virtually endless. In order to boost your site’s engagement and conversions, we recommend customizing the following elements:

By giving your visitors a personalized experience from the second they arrive on your site, you can immediately start helping them find the information they need. Greet first-time visitors with an overview of your site, and returning visitors with links to the products they previously viewed.

Different calls to action are necessary at different stages in the buying process. First-time visitors might be scared off by overt, “Buy now!” messages, while potential customers who have been considering your products for a while probably won’t be motivated to click on a, “Learn more” button.

With timely calls to action, you can speak to visitors based on how long they’ve been familiar with your site, what actions they’ve previously taken, and real time behavior. These targeted messages are much more compelling than generic statements meant to appeal to all visitors.

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WEB PERSONALIZATION SERVICES

FEATURES 1 PERSONALIZED WEBSITE FEATURE INITIAL HOMEPAGE CREATIVE INITIAL WEBSITE CREATIVE INITIAL & ONGOING CREATIVE + REPORTING
Real-time Personalization
Behavioral Personalization
Firmographic Personalization
Web Visitor Industry
Web Visitor Company Size
Web Visitor Company Revenue
Web Visitor Location
Creative
Masthead designs (or home page content blocks) 1 3 5 5
Inner page or sitewide content blocks 3 3
Each additional masthead or content block $450 $450 $450
Personalization website integration
Personalization reporting development
Quarterly testing
Quarterly creative additions 1
Quarterly reporting
200+ SMEs behind campaign driving results
Initial investment: $400 $1500 $2400 $2400
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MONTHLY WEB PERSONALIZATION SERVICES

FEATURES 1 Personalized Website Feature 3 Personalized Website Features 5 Personalized Website Features 5+ Personalized Website Features
Real-time Personalization
Behavioral Personalization
Firmographic Personalization
Web Visitor Industry
Web Visitor Company Size
Web Visitor Company Revenue
Web Visitor Location
Creative
Masthead designs (or home page content blocks) 1 3 5 5+
Monthly Creative CRO Analysis
Monthly Reporting
Personalization website integration
Personalization reporting development
Monthly A/B testing
Quarterly creative tweaks 1 2+
Monthly content tweaks
200+ SMEs behind campaign driving results
Initial investment: $500 $1000 $1250 Custom
Monthly investment: $250 $700 $1000 Custom

BASIC PLAN

$1,800/month


3 content assets.


Dedicated Content Marketing expert


Online project management schedule


Predict your and your competitors’ market share on a monthly basis


Rich Media Citations


AGGRESSIVE PLAN

$3,600/month


6 content assets.


AI software, Content Genuis
and Prediction Genius


Monthly strategy report


1 Personalization Graphic


Monitor competitors’ website changes


BASIC PLAN

$6,000/month


10 content assets


Content asset
outreach


AI software, Content Genius,
Prediction Genius,
and Content Analytics


Monthly Content Marketing
Strategy Report