Content Marketing Cloud Service & Personalized content for your website or Blog:
All of your customers are different, and a one-size-fits-all marketing strategy won’t be able to engage all of them.
With Marketing Cloud’s personalization features, you can:
- Provide each site visitor with content tailored to their previous on-site actions.
- Customize offers based on demographic and firmographic data.
- Analyze visitor behavior in real time and respond with appropriate calls to action.
- Always get the right message to the right person at the right time.
Learn more about how our web personalization services and Marketing Cloud can help your company deliver a better online experience (and earn more online leads and sales) by contacting us online today!
How does Marketing Cloud personalization work?
Marketing Cloud can collect data on each site visitor’s demographics, referring site, and previous on-site behavior. It can also track actions in real time, then respond with content that is tailored to be as relevant as possible.
Unlike most personalization services, Marketing Cloud also allows you to customize your site content based on firmographic data. This means that you can automatically provide the most relevant products and packages to a visitor based on their company’s size, revenue, and location.
With all of the information available to you, the opportunities for personalization are virtually endless. In order to boost your site’s engagement and conversions, we recommend customizing the following elements:
By giving your visitors a personalized experience from the second they arrive on your site, you can immediately start helping them find the information they need. Greet first-time visitors with an overview of your site, and returning visitors with links to the products they previously viewed.
Different calls to action are necessary at different stages in the buying process. First-time visitors might be scared off by overt, “Buy now!” messages, while potential customers who have been considering your products for a while probably won’t be motivated to click on a, “Learn more” button.
With timely calls to action, you can speak to visitors based on how long they’ve been familiar with your site, what actions they’ve previously taken, and real time behavior. These targeted messages are much more compelling than generic statements meant to appeal to all visitors.
WEB PERSONALIZATION SERVICES
|FEATURES||1 PERSONALIZED WEBSITE FEATURE||INITIAL HOMEPAGE CREATIVE||INITIAL WEBSITE CREATIVE||INITIAL & ONGOING CREATIVE + REPORTING|
|Web Visitor Industry||✅||✅||✅||✅|
|Web Visitor Company Size||✅||✅||✅|
|Web Visitor Company Revenue||✅||✅||✅|
|Web Visitor Location||✅||✅||✅||✅|
|Masthead designs (or home page content blocks)||1||3||5||5|
|Inner page or sitewide content blocks||3||3|
|Each additional masthead or content block||$450||$450||$450|
|Personalization website integration||✅||✅||✅|
|Personalization reporting development||✅||✅||✅||✅|
|Quarterly creative additions||1|
|200+ SMEs behind campaign driving results||✅||✅||✅||✅|
MONTHLY WEB PERSONALIZATION SERVICES
6 content assets.
AI software, Content Genuis
and Prediction Genius
Monthly strategy report
1 Personalization Graphic
Monitor competitors’ website changes
10 content assets
AI software, Content Genius,
and Content Analytics
Monthly Content Marketing